Abstract

The case examines the initiatives taken by Indian consumer electronics major Philips India to maintain profitability and market share despite adverse industry and market conditions. It explores the company’s efforts to enhance its operational efficiency by restructuring its supply chain and other measures. The case also briefly discusses the concept of supply chain management and the benefits of revamping the SCM practices.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Attaining value chain efficiencies through SCM.

Keywords

Initiatives, Indian, consumer electronics, Philips India, profitability, market share, market conditions, operational efficiency, restructuring, supply chain, supply chain management