Abstract

This case deals with the problems experienced by Nike, the leading manufacturer of shoes and other sports equipment in the world, in implementing a new software appli-cation to streamline its supply chain and manufacturing processes. Nike sourced its products from manufacturing facilities located in the developing Asian countries like Taiwan and Korea. Consequently, the company had a complicated supply chain system where orders were placed by retailers six months ahead of delivery dates. These orders had to be forwarded to the factories in Asia and the final product had to be shipped back to the retailers.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Effective supply chain system, especially for a manufacturing company.

Keywords

Problems, Nike, manufacturer, shoes, sports equipment, world, software application, streamline, supply chain, manufacturing processes, Nike, products, manufacturing facilities, developing, Asian countries, Taiwan, Korea, retailers, six months