Abstract

The case discusses in detail the distribution and logistics operations of the US-based PepsiCo, one of the world’s leading beverages and snack foods companies. The case details the distribution system of the company clearly explaining the significance of various distribution channels used including supermarkets/retail stores, fountain/restaurant, convenience stores, vending machines and others for distributing beverages and snack foods. The case also describes the logistics operations of PepsiCo’s bottler (Pepsi Americas) and elaborates on how by employing the latest wireless technology solutions it enhanced the efficiency of its distribution and logistics operations significantly.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Distribution operations of a leading beverages and snack food company.

Keywords

Distribution, logistics, operations, US, PepsiCo, beverages, snack foods, distribution system, distribution channels, supermarkets, retail stores, fountain, restaurant, convenience stores, vending machines, logistics operations, PepsiCo's bottler, Pepsi Americas, wireless technology