Consumer Driven Six Sigma at Ford

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Details
Case Code:

OPER041

Case Length:

12

Period:

Pub Date:

2004

Teaching Note:

NO

Price (Rs):

500

Organization:

Ford Motor Company

Industry:

Automotive

Country:

US

Themes:

Quality Management & Improvement,Process Analysis

Abstract

The case discusses in detail the implementation of Six Sigma in the US-based Ford Motor Company. It discusses how Ford went about implementing the DMAIC (Define, Measure, Analyze, Improve and Control) cycle, an integral part of a Six Sigma initiative. The case discusses how Ford imparted various levels of Six Sigma training including Green Belts, Black Belts, Master Black Belts and Project Champions. The case finally discusses the problems faced and the benefits reaped by Ford while implementing Six Sigma.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

  • Tools in DMAIC Cycle, Six Sigma Training.
Keywords

Six Sigma, Tools in DMAIC Cycle, Ford Motor Company, Green Belts, Black Belts, Project Champion, Training, Process Mapping, Cause and Effect Diagram, Failure Mode and Effects Analysis, Statistical Process Control

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