Abstract

The case discusses the supply chain practices of Gujarat Co-operative Milk Marketing Federation (GCMMF). GCMMF was owned by a chain of farmers who had formed a network of cooperative societies. Milk was collected from more than 2.4 million farmers in 11,615 villages twice a day, and tested, graded, and transported to the processing centers. GCMMF’s products were marketed through 50 sales offices located across India to 4,000 stockists. These stockists supplied the products to more than 500,000 retail outlets. The case examines in length the milk procurement, processing and distribution activities of GCMMF’s supply chain.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Study the unique aspects of GCMMF’s supply chain management practices
• Understand the procurement, processing and distribution activities of GCMMF’s supply chain.

Keywords

GCMMF, AMUL, Anand Pattern, Village Cooperative Society, District Dairy Union, State Federation, Cooperative Movement in India, Procurement, Processing, Distribution, Automatic Milk Collection Units, Enterprise-wide Integrated Application System, Cold Chain