Abstract

The case “E-Procurement through the Indian Government’s Version of Amazon.com: GeM” talks about the Government of India (GoI)’s initiative to undertake e-procurement of goods and services for Central and State Government Organizations through the national public procurement portal (NPPP) – Government e-Marketplace (GeM). The GoI transformed legacy procurement systems through GeM, which used technology, analytics, and digitization of processes. The case provides details about the procedures of GeM’s unified public procurement system. It also touches upon the benefits provided by GeM to both the buyers and sellers. In addition, the way the online, end-to-end marketplace enabled inclusiveness and encouraged startups is briefly described. The case discusses in detail the issues preventing the wide scale adoption of GeM and the efforts being made by the GoI to make it popular. Can GeM emerge as the sole platform handling India’s public procurement?

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand government, and institutional markets
• Analyze government buyer behavior
• Create a framework for e-procurement
• Develop a e-procurement solution with online product selection and electronic ordering
• Examine the adoption process of new solutions

Keywords

e-procurement; e-marketplace; Government Buyer Behavior; Supply Chain Management; Public Procurement; e-Government Procurement; e-GP Framework; Technology Adoption Challenges; Unified Public Procurement System; Online Payments; Public Policy; Inclusive Policies; IT Implementation; Procurement Process; Benefits of e-Business