Abstract

This case provides key project information on the construction of an amusement park called Happy Land developed by Mumbai-based leisure and entertainment company, Anandi Resorts Ltd. Happy Land was expected to be the first resort on Lakshadweep Island and was to contain world-class entertainment for families and groups of friends. It was also expected to offer world-class accommodation with flawless customer service. Rathan Jain, CEO of Anandi, defined the project objectives that included a 10% market share in the Island’s hotel occupancy in the first year itself; a modest increase in gross margins within the second year of operation; and an increase in hotel market share by a minimum of 10% for each of the first five years. The construction of the Happy Land Project on the ecologically-sensitive Island posed several challenges and there were certain risks that the project was exposed to that were anticipated to raise future challenges. The case provides clear details about the project scope, milestones, risks, and project progress. So, what can one learn from the successful execution of the Happy Land construction project?

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the issues and challenges for a company during project execution.
• Identify the project objectives.
• Outline the project scope and deliverables.
• Analyze the feasibility of a project.
• Examine the risk management plan.

Keywords

Project Management; Work Breakdown Structure; Project Scope; Feasibility Analysis; Project Risk Management; Earned Value Analysis Composite Likelihood Factor; Composite Impact Factor; Project Objectives; Project Milestones: Project Progress; Risk Severity Table; Risk Matrix; Risk Response; Risk Owner