Abstract

The case "Algramo: Creating a Circular Solution to a Global Waste Problem" is about the sustainable packaging solutions and circular business model taken up by Algramo, a startup based in Chile. Algramo povided reusable containers and pouches to consumers to purchase their daily needs of consumer goods from the supermarkets. The company also provided door-to-door delivery services of the consumer goods to its customers on electric tricycles. The case dwells on the need for sustainable packaging solutions and also focuses on the need to eliminate the usage of single-use plastic for the packaging of essential commodities. The case discusses the entrepreneurial journey of Jose Manuel Moller (Moller) and the various challenges faced. The circular business model of Algramo and its sustainable packaging solutions are discussed in detail, along with the impact of the business model on consumer product prices and the environment. The future plans of the company are further discussed in the case. Would Moller be able to maintain his company’s growth with its sustainable packaging solutions? Will Algramo be able to disrupt the traditional supply chain industry for FMCG products with its reusable packaging and distribution business model? That remained to be seen.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the concept of sustainability and sustainable supply chain management
• Understand the Lean and Green Supply Chain framework
• Examine how sustainable packaging solutions helps prevent environment pollution
• Analyze circular economy business model

Keywords

Algramo: Sustainability: Circular Economy: Sustainable Packaging solutions; Lean and Green Supply Chain Network; Environmental Pollution; Sustainable Business; B Corporation Certified; Single Use Plastic; Jose Manuel Moller; Product Refilling,