BUMRUNGRAD'S Global Services Marketing Strategy(Portuguese )
Price: 600
Add to Cart
Details
Case Code:
OPMKTG091
Case Length:
18
Period:
Pub Date:
2004
Teaching Note:
YES
Price (Rs):
600
Organization:
Bumrungrad International Hospital
Industry:
Healthcare and Services
Country:
Global
Themes:
Marketing Strategy,Service Operations
Abstract
Learning Objectives
The case is structured to achieve the following Learning Objectives:
Keywords
Healthcare services, marketing strategy, Thailand, Bumrungrad Hospital Public Company Limited, privately managed, Southeast Asia, Southeast Asian, currency crisis, market leader, healthcare industry