Netflix: Leveraging Big Data to Predict Entertainment Hits (Spanish)
Details
Case Code:
OSITSY075
Case Length:
18
Period:
Pub Date:
Teaching Note:
NO
Price (Rs):
600
Organization:
Netflix, Inc.
Industry:
Leisure & Entertainment
Country:
Global
Themes:
Big Data Strategy,Data Privacy, Advertising & Promotion
Abstract
Learning Objectives
The case is structured to achieve the following Learning Objectives:
Keywords
Big data, Predicting, Big data capabilities, Data mining, Business metrics, Performance, Viewing patterns, Data inventory, Algorithm, Product-attribute datasets, Netflix’s basic ranking model, A/B testing, Software architecture, Cloud computing, Hadoop architecture, Original programming, Privacy, Netflix, Amazon Web Services