BPCL's Petrol Pump Retail Revolution

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : MKTG016 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges

Themes

Retailing
Case Length : 6 Pages
Period : 1995-2001
Pub Date : 2001
Teaching Note : Available
Organization : BPCL, IOC
Industry : Energy & Utilities
Countries : India

Abstract:

The case provides a detailed insight into Indian oil major Bharat Petroleum's (BP) transformation of its petrol pumps into modern retailing centres.

Examining the reasons behind the renewed focus retail outlets and the mechanism it adopted to effect the changes, it highlights BP's retail revolution.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

Penetration of petrol majors into retail pumps, retail revolution in the Indian petroleum industry, BPCL's Bazaar concept.

Contents:

  Page No.
The Pioneer 1
The Background 2
The Retail Initiatives - Phase I 3
The Retail Initiatives - Phase II 4

Keywords:

Indian oil, major, Bharat Petroleum, BP, petrol pumps, retailing centres, retail outlets, retail revolution

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