Banning Surrogate Liquor Advertising

            
 
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

To download Banning Surrogate Liquor Advertising case study (Case Code: MKTG024) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search




Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback


ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG024 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Themes

Advertising and Promotion
Case Length : 13 Pages
Period : 1999 - 2002
Pub Date : 2002
Teaching Note : Available
Organization : Archies Greetings
Industry : Advertising
Countries : India

Abstract:

The case examines the ban imposed on surrogate advertisements for liquor brands in India in mid-2002 by the government. The case provides an account of the highly regulated environment in which the Indian liquor industry functions. The advertisement strategies adopted by the players - surrogate and 'socially responsible' advertising - after the ban on direct liquor advertisements in 2000 are explored in detail.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

» Information and Broadcasting Ministry India

Contents:

  Page No.
Banning Liquor Advertisements - Again 1
The Indian Liquor Industry 2
About Surrogate Brands 3
The Debate 5
What Lies Ahead? 6
Exhibits 8

Keywords:

Ban, imposed, surrogate advertisements, liquor brands, India, 2002, government, highly regulated environment , Indian liquor industry, functions, advertisement strategies, socially responsible, direct, liquor advertisement

Banning Surrogate Liquor Advertising - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.