Life Insurance Marketing in India (C)
The Changing Product & Pricing Norms
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The Changing Product & Pricing Norms case study
(Case Code: MKTG028) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG028 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Pricing |
| Case Length |
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14 Pages |
| Period |
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2000 - 2002 |
| Pub Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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ICICI Prudential, Max New York Life, ETC |
| Industry |
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Insurance |
| Countries
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India |
Abstract:
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The case is the last of a three-part series about the changes sweeping the Indian insurance industry on the marketing front after the sector was opened up for private players in the year 2000. The case examines the pricing and product development strategies being adopted by the new, private players.
A brief history of the Indian insurance industry before 2000 is provided, which
highlights the lack of innovative product development strategies and
consumer-friendly pricing practices in the Indian insurance industry. The case
provides a detailed account of the kind of products that private players and the
pricing strategies they adopted.
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The case also discusses the changes taking place within LIC and examines the implications of the changes in the pricing and product development strategies, taking place all over the insurance industry.
Issues:
» Understand the various kinds of insurance products available in the market, their features, and the reasons for the development of such products.
Contents:
Keywords:
Three-part series, changes sweeping, Indian insurance industry, marketing front, sector, private players, year 2000, pricing, product development, private players, Indian insurance industry, 2000, lack of innovative , product development strategies, consumer-friendly, pricing practices, Indian insurance industry
Life Insurance Marketing in India (C)
The Changing Product & Pricing Norms
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