MusicWorld - Redefining Indian Music Retailing
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(Case Code: MKTG033) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG033 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra ThemesRetailing |
| Case Length |
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12 Pages |
| Period |
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1997 - 2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Organization |
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Music World Entertainment Ltd. |
| Industry |
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Films and Entertainment |
| Countries
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India |
Abstract:
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The case examines the strategies adopted by MusicWorld, a group company of the diversified Indian business house of RPG. The chain became India's largest chain of music retailing stores within a short span of time.
The case discusses the background of the players who set up MusicWorld, that is the RPG group and Saregama, and their role in establishing MusicWorld as the largest music retailing store network in India. The marketing strategies adopted by the company, especially on the retail format of the store and the promotion front, are also explored in detail.
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Issues:
» Determine the various issues involved in the marketing of 'music,' and the scope and potential of organized retailing in the business.
Contents:
Keywords:
Strategies, MusicWorld, diversified, Indian business house, RPG, music retailing stores, MusicWorld, RPG group, Saregama, marketing strategies, promotion
MusicWorld - Redefining Indian Music Retailing
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