Satyam Iway - Changing the Indian Internet Browsing Experience

            
 
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

To download Satyam Iway - Changing the Indian Internet Browsing Experience case study (Case Code: MKTG035) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search




Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG035 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Brand Management
Case Length : 15 Pages
Period : 1987 - 2002
Pub Date : 2003
Teaching Note : Available
Organization : Satyam Infoway Ltd.
Industry : ITES
Countries : India

Abstract:

The case discusses the marketing initiatives undertaken by leading Indian Internet Services Provider (ISP) Satyam Infoway (Sify) to promote iWay, the first-ever nation-wide branded chain of cyber cafes (Internet browsing centers) in India.

The case describes Sify's business model for running iWay centers and the companies marketing activities for promoting them.

The case also explains the differences between the unorganized and organized sectors of the cyber cafe market in India.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

Understand the evolution of the Internet browsing industry (consisting of ISPs as well as the cyber cafe market) in India and its unique characteristics.

Contents:

  Page No.
Not Just Another Browsing Center! 1
Background Note 2
Rationale for Entering the Cyber Cafe Business 3
Establishing Iway - The Outlet 4
Establishing Iway - The Brand 6
Browsing into the Future 9
Exhibits 11

Keywords:

Marketing initiatives, undertaken, leading, Indian Internet Services Provider, ISP, Satyam Infoway, Sify, iWay, cyber cafes, Internet browsing centers, India, running, iWay, marketing activities, promoting, unorganized, organized, cyber cafe

Satyam Iway - Changing the Indian Internet Browsing Experience - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.