The Teleshopping Business in India
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(Case Code: MKTG036) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG036 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemesMarketing Mix |
| Case Length |
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12 Pages |
| Period |
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1990 - 2002 |
| Pub Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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Varied |
| Industry |
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Media and Advertising |
| Countries
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India |
Abstract:
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The case examines the concept of television shopping, its emergence, success factors and the benefits it offers.
The case discusses in detail the teleshopping business in India with reference to the product, price, promotion and distribution strategies of various teleshopping networks.
The case also explores the reasons for the limited growth of teleshopping in the country and discusses the future prospects of the businesses.
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Issues:
» The concept of direct marketing and teleshopping as one of the major channels of direct marketing
Contents:
Keywords:
Television shopping, emergence, success factors, benefits, teleshopping, business, India, product, price, promotion, distribution strategies, limited growth, country, future prospects, businesses
The Teleshopping Business in India
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