Reader's Digest - The Story of a Magazine
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(Case Code: MKTG041) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG041 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Corporate Restructuring |
| Case Length |
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12 Pages |
| Period |
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1996 - 2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Organization |
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Readers Digest Association (RDA, US) |
| Industry |
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Publishing |
| Countries |
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USA |
Abstract:
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The case examines the evolution of the Reader's Digest magazine since its launch in the early-1920s towards becoming the largest selling magazine in the world by the 1980s. It explores the reasons behind the subsequent reduction in profitability and fall in subscriber base during the mid-1990s.
The case examines in detail the restructuring and magazine redesigning efforts undertaken by the company to increase profitability and reach during the early 21st century. It also discusses the future of the magazine in the light of criticisms faced by the company on account of the redesigning initiatives and acquisition of Reiman Publications in 2002.
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Issues:
» Introduce the students to the basic philosophy behind the launch of Reader's Digest Magazine and the reasons behind its phenomenal success over the decades.
Contents:
Keywords:
Evolution, Reader's Digest magazine, 1920, largest selling magazine, 1980, subsequent reduction, profitability, fall in subscriber base, 1990, restructuring, magazine redesigning, increase profitability, Reiman Publications, 2002
Reader's Digest - The Story of a Magazine
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