Raymond - The Complete Man's Brand

            
 
Case Studies in Business Marketing

ICMR HOME | Case Studies Collection

To download Raymond - The Complete Man's Brand case study (Case Code: MKTG045) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search




Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG045 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Brand Management
Case Length : 15 Pages
Period : 2002
Pub Date : 2003
Teaching Note : Not Available
Organization : Raymond India Ltd
Industry : Textiles and Apparel
Countries : India

Abstract:

The case examines the marketing strategies (including advertising, positioning, distribution and promotion) adopted by Indian textile major Raymond Ltd. for its flagship fabric brand Raymonds and its ready-to-wear men's wear brands Park Avenue and Parx. This case provides a detailed account of the company's brand-building strategies and the role of advertising in making a brand successful. It also examines the initiatives taken by the company to retain its market position in the early 2000s in light of the declining growth in the fabric market and increased competition in the ready-to-wear men's wear segment. The case explores the results and effectiveness of the changed marketing strategies.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

Examine the strategies employed by Raymond to establish itself as a major player in the ready-to-wear men's wear segment.

Contents:

  Page No.
An Unexpected Change 1
Everybody Loves Raymond! 2
Creating The Complete Man 4
Going Beyond The Complete Man 5
The Role of Distribution 7
Problems & Future Prospects 8
Exhibits 10

Keywords:

Marketing strategies, advertising, positioning, distribution, promotion, Indian textile, Raymond Ltd., flagship, Raymonds, ready-to-wear men's wear brands, Park Avenue, Parx, brand-building, advertising, market position, 2000

Raymond - The Complete Man's Brand - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.