The Indian Petroleum Industry: Towards Branded Fuels
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG059 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemesBrand Management |
| Case Length |
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12 Pages |
| Period |
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2002-2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Organization |
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HPCL, BPCL, IOC Etc |
| Industry |
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Petroleum |
| Countries |
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India |
Abstract:
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The case examines the changes taking place in the Indian petroleum industry since the early 1990s. After the market was deregulated, various factors led petroleum companies to focus on marketing initiatives like never before. The case examines these marketing initiatives focusing particularly on the introduction of branded fuels in the early 21st century. The concept of value-added fuels, their efficacy and the marketing support on part of the companies (in terms of product development, promotion and distribution) have been explored in detail. The case also examines the future prospects of these new brands with reference to the problems related to product usage, pricing and the intensifying competition.
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Issues:
• Understand the changing dynamics of the Indian petroleum industry after the deregulation process that began in the early 1990s
Contents:
Keywords:
Indian petroleum industry, 1990, deregulated, petroleum companies, marketing initiatives, branded fuels, 21st century, value-added fuels, efficacy, marketing support, product development, promotion, distribution, future prospects, product usage, pricing, intensifying competition
The Indian Petroleum Industry: Towards Branded Fuels
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