Tetra Pak's Packaging Innovations

            
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : MKTG065 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

Brand Management
Case Length : 16 Pages
Period : 1956-2003
Pub Date : 2003
Teaching Note : Not Available
Organization : Tetra Pak Inc
Industry : Packaging
Countries : Sweden

Abstract:

The case discusses the various innovative packaging solutions offered by Tetra Pak, the Swedish packaging and processing solutions provider, to food manufacturers across the world. It explains how Tetra Pak's tetrahedron packaging systems revolutionized the beverage manufacturing industry. The various technological innovations and innovative packaging concepts introduced by the company - aseptic technology, Tetra Recart packaging system, telescopic and sensory straws have been examined in depth. The case also discusses the impact of these innovations on manufacturers and the end customers. Tetra Pak's decision to enter new market areas has also been discussed.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

• The importance of 'packaging' in the marketing and distribution of products, particularly beverages and liquid foods

Contents:

  Page No.
A Company on an Award Winning Spree 1
The Story of Tetra Pak - A 'Classic' Breakthrough 3
The Story of Tetra Pak - The 'Aseptic' Advantage 4
Innovations Galore 5
Innovating into the Future - Exploring New Areas 7
Exhibits 9

Keywords:

Innovative, packaging solutions, Tetra Pak, Swedish, packaging, processing solutions, food manufacturers, , tetrahedron packaging systems, beverage, manufacturing industry, technological innovations, aseptic technology, Tetra Recart packaging system, telescopic, sensory straws, end customers, enter new market

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