Pantaloons Retail (India) Limited - The Indian Retailing Giant
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(Case Code: MKTG094) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG094 |
For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra ThemesRetailing |
| Case Length |
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17 Pages |
| Period |
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1998-2004 |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Organization |
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Pantaloons Retail (India) Ltd. |
| Industry |
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Retailing |
| Countries |
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India |
Abstract:
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The case highlights the emergence and evolution of PRIL from a small garment manufacturer to the #1 retailer in India by the early 21st century. It examines the evolution and growth of PRIL until the mid 1990s, and then traces the rationale behind the launch of its first retail format Pantaloons, a family departmental store. It discusses in detail the marketing and promotional efforts undertaken by PRIL for Pantaloons, which made the store one of the most successful lifestyle stores in India in the early 2000s. The case then examines the reasons for PRIL's entry into discount store and food store businesses through Big Bazaars and Food Bazaars and discusses in detail the strategies and marketing efforts put in place by PRIL to promote these formats.
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The case also examines PRIL's foray into other businesses. Finally, it explores the future prospects of PRIL in the light of the huge potential for organized retailing in India, intensified competition in the sector and other challenges facing PRIL comparison to FMCG majors such as HLL, P&G and Henkel.
Issues:
• Recent trends in the Indian retailing industry, changing requirements and preferences of consumers, Understanding changing consumer lifestyles and fulfilling their needs, Successful retailing formats
Contents:
Keywords:
Pantaloons India, Retail Management, Retailing Formats, Lifestyle Retailing, Concept Store, Food Retailing, Brand Promotion, Big Bazaars, Retailing Industry in India
Pantaloons Retail (India) Limited - The Indian Retailing Giant
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