Organized Retail Industry in India
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG114 |
For delivery in electronic format: Rs.
700;
For delivery through courier (within India): Rs. 700 + Shipping & Handling Charges extra ThemesRetailing |
| Case Length |
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24 Pages |
| Period |
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1995 - 2005 |
| Pub Date |
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2006 |
| Teaching Note |
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Available |
| Organization |
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Pantaloon Retail, Titan Industries, Foodworld, Trent, Shopper's Stop |
| Industry |
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Retail |
| Countries |
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India |
Abstract:
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This report provides detailed information about the present structure of organized retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth.
It explores the role of the Government of India in the industry's growth and the need for further reforms. The foray of four major business houses in India including Pantaloon Retail India Limited, RPG Group, Tata Group and Raheja Group into organized retailing and the strategies adopted by them are explained.
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The report concludes with the likely impact of the entry of global players into the Indian retailing industry. It also highlights the challenges faced by the industry in near future.
Issues:
• Study the structure of organized retail industry in India.
• Study the leading players in the organized retail industry in India and analyze their strategies.
• Examine the recent trends in the organized retail industry in India.
Contents:
Keywords:
Retail in India, Pantaloon Retail, Titan Industries, Foodworld, Trent, Shopper's Stop, Organized Retailing, Unorganized Retailing, Big Bazaar, Store Formats
Organized Retail Industry in India
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