Bose Corp.: Better Sound through Research or Better Sales through
Marketing?
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To download Bose Corp.: Better Sound through Research or Better Sales through
Marketing? case study
(Case Code: MKTG161) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
: |
MKTG161 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemesMarketing
Mix |
| Case Length |
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16 Pages |
| Period |
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1964-2006 |
| Pub Date |
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2007 |
| Teaching Note |
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Not Available |
| Organization |
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Bose Corp. |
| Industry |
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Electricals
and Electronics |
| Countries
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USA |
Abstract:
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Bose Inc. is a privately-owned company that manufactures and markets home audio
products. The case describes the company's unique marketing strategies including
its product, pricing, distribution and promotion strategies. It attempts to
understand the reasons for the company's success, and also details some of the
criticisms leveled against the company. The case ends with a brief discussion on
the company's prospects.
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Issues:
» To understand the unique features of a company's marketing strategy
» To analyze the reasons for the company's success, especially in an intensely
competitive market
» To gain insights into the US home audio market.
Contents:
Keywords:
Bose, Direct response advertising, Marketing consumer
electronics, Premium pricing, Innovation, Simplicity, Direct research, Wave,
Print advertisements
Bose Corp.: Better Sound through Research or Better Sales through Marketing?
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