Pages : 328; Paperback;
210 X 275 mm approx.
Suggested Case Studies
Pages : 280; Paperback;
210 X 275 mm approx, Sample Applied Theory Questions
Sample Multiple Choice Questions (Online Quiz)
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Companies operating in international markets function in a highly competitive environment and require strategies that differentiate their products and enhance their perceived value, while reducing production costs. Traditionally, many such companies have confined much of their value adding activities to their home countries.
Pressures from local competition for customization and price competition from international competitors with low-cost production bases pose a challenge to international companies. These companies have to choose between standardizing products, manufacturing at a low-cost location and passing the cost advantage to customers, and setting up plants in different countries for customizing products, regardless of the high costs that may be involved.
Such companies have to frame a strategy that strikes a balance between these conflicting demands. For example, when choosing a location, they have to consider various aspects like labour costs, tax rates, infrastructure, distribution systems, patent laws, suppliers and government support. They should also identify the extent to which customers are willing to pay for customization.
International Business & International Marketing discusses these and other similar challenges that arise when a company attempts to go beyond its home markets and compete globally.