Baron - Rewriting Indian Consumer Electronic Goods Marketing
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(Case Code: MKTG007) click on the button below, and select the case from the list of available cases:
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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MKTG007 |
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Shipping & Handling Charges extraThemesInnovation |
| Case Length |
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7 Pages |
| Period |
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1994 -2002 |
| Pub Date |
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2001 |
| Teaching Note |
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Available |
| Organization |
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Baron International, Videocon, Philips |
| Industry |
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Consumer Electronics |
| Countries
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India |
Abstract:
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The entry of Baron Electronics was a significant milestone in the evolution of the Indian consumer electronic goods market.
With its innovative marketing strategies, the company radically changed the way the market had been functioning.
The case study examines how Baron managed to succeed inspite of severe competition.
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Issues:
» Understanding of the developments in the Indian consumer electronics market after the entry of Baron electronics
Contents:
Keywords:
Baron Electronics, milestone, evolution, Indian, consumer electronic goods, market, innovative marketing strategies, market
Baron - Rewriting Indian Consumer Electronic Goods Marketing
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