Tanishq - The Turnaround Strategy
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(Case Code: MKTG013) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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MKTG013 |
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Shipping & Handling Charges extraThemesBrand Management |
| Case Length |
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6 Pages |
| Period |
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1995 - 2001 |
| Pub Date |
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2001 |
| Teaching Note |
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Available |
| Organization |
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Titan Industries India |
| Industry |
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Jewellery |
| Countries
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India |
Abstract:
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The case 'Tanishq's success story' is intended to give a detailed insight into the reasons behind the success of the Tanishq venture.
The branded Jewellery line from Titan Industries was not very successful when launched in 1995.
The case examines in details the measures adopted by the company to correct its mistakes.
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Issues:
» Importance of proper product designing and distribution in the branded Jewellery business
Contents:
Keywords:
Tanishq, success story, Tanishq, branded Jewellery, Titan Industries, 1995, measures, adopted, mistakes
Tanishq - The Turnaround Strategy
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