The Tasty Bite Story
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(Case Code: MKTG015) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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MKTG015 |
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Shipping & Handling Charges extraThemes
Turnaround Strategy |
| Case Length |
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6 Pages |
| Period |
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1986-2001 |
| Pub Date |
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2001 |
| Teaching Note |
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Available |
| Organization |
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Tasty Bite Eatables Ltd, HLL |
| Industry |
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Food, Beverages & Tobacco |
| Countries
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India |
Abstract:
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The case 'The Tasty Bite Story' is intended to give insight into how a small ready-to-serve food company, Tasty Bite, was able to achieve a turnaround by focusing on its marketing efforts. Tasty Bite was running into huge losses and its products were not being accepted in Indian markets. The case examines how the company managed to overcome its problems with the help of a 4 'C' strategy and other marketing initiatives. The case is so structured as to enable students to understand how TBEL was able to achieve a turnaround and emerge as a major food brand in the US market. The students should understand the 4 'C' strategy and its implementation, as well as the company's other initiatives for increasing customer focus.
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Issues:
» Marketing Strategies
Contents:
Keywords:
The Tasty Bite Story, ready-to-serve, food company, Tasty Bite, marketing efforts, huge losses, Indian markets, 4 'C', TBEL, turnaround, major food brand, customer focus
The Tasty Bite Story
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