The Siyaram Celebrity Endorsement Experience
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To download The Siyaram Celebrity Endorsement Experience case study
(Case Code: MKTG018) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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MKTG018 |
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Shipping & Handling Charges extraThemesAdvertising and Promotion |
| Case Length |
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7 Pages |
| Period |
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1995-2001 |
| Pub Date |
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2001 |
| Teaching Note |
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Available |
| Organization |
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Siyaram Silk Mills Ltd |
| Industry |
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Commodities - Traded Goods |
| Countries
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India |
Abstract:
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The case, 'The Siyaram Celebrity Endorsement Experience' examines how and why the cricket match-fixing scandal in 2000 forced textile company Siyaram Silk Mills to withdraw an advertisement campaign for its suiting brand J.Hampstead.
The case also provides a brief introduction to the concept of celebrity endorsement. The case is so structured as to enable students to see how celebrity endorsement created problems for Siyaram.
Students can get an idea of the advantages and disadvantages of celebrity endorsement.
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Issues:
» Celebrity Endorsements Marketing Communication Strategy
Contents:
Keywords:
The Siyaram Celebrity Endorsement Experience, cricket match-fixing, 2000, textile company, Siyaram Silk Mills, advertisement campaign, J.Hampstead, celebrity endorsement, advantages, disadvantages, celebrity endorsement
The Siyaram Celebrity Endorsement Experience
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