Reinventing Bisleri
|
|
ICMR HOME | Case Studies Collection
To download Reinventing Bisleri case study
(Case Code: MKTG020) click on the button below, and select the case from the list of available cases:
» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details:
|
Price: |
| Case Code |
: |
MKTG020 |
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Shipping & Handling Charges extraThemesMarketing Mix |
| Case Length |
: |
7 Pages |
| Period |
: |
1990 -2001 |
| Pub Date |
: |
2002 |
| Teaching Note |
: |
Available |
| Organization |
: |
Parle Bisleri Ltd, Coca Cola, Pepsi |
| Industry |
: |
Branded Water |
| Countries
|
: |
India |
Abstract:
|
The case talks about the various marketing strategies adopted by Parle Bisleri Ltd. to arrest the sliding market share of its branded water brand—Bisleri.
Bisleri mineral water was the market leader in the early 1990s. The brand started losing its share due to increased competition and the entry of multinationals such as Coke and Pepsi into the market.
Bisleri tried to regain its share by repositioning its brand. The case discusses in detail the ad campaigns and other marketing strategies used by Bisleri to reposition the brand.
|
|
Issues:
» The competition in the branded water market in India and the various strategies used by the different players to grab market share
Contents:
Keywords:
Marketing strategies, Parle Bisleri Ltd., sliding, market share, branded water, Bisleri, increased competition, Coke, Pepsi, repositioning, reposition
Reinventing Bisleri
- Next Page>>
|
|
