Banning Surrogate Liquor Advertising
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(Case Code: MKTG024) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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MKTG024 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Advertising and Promotion |
| Case Length |
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13 Pages |
| Period |
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1999 - 2002 |
| Pub Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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Archies Greetings |
| Industry |
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Advertising |
| Countries |
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India |
Abstract:
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The case examines the ban imposed on surrogate advertisements for liquor brands in India in mid-2002 by the government. The case provides an account of the highly regulated environment in which the Indian liquor industry functions. The advertisement strategies adopted by the players - surrogate and 'socially responsible' advertising - after the ban on direct liquor advertisements in 2000 are explored in detail.
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Issues:
» Information and Broadcasting Ministry India
Contents:
Keywords:
Ban, imposed, surrogate advertisements, liquor brands, India, 2002, government, highly regulated environment , Indian liquor industry, functions, advertisement strategies, socially responsible, direct, liquor advertisement
Banning Surrogate Liquor Advertising
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