Indian Aviation: Price Wars & More
|
|
ICMR HOME | Case Studies Collection
To download Indian Aviation: Price Wars & More case study
(Case Code: MKTG029) click on the button below, and select the case from the list of available cases:
» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details:
|
Price: |
| Case Code |
: |
MKTG029 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Pricing |
| Case Length |
: |
12 Pages |
| Period |
: |
2002 |
| Pub Date |
: |
2002 |
| Teaching Note |
: |
Available |
| Organization |
: |
Indian Airlines, Jet Airways, Sahara Airlines |
| Industry |
: |
Airlines |
| Countries
|
: |
India |
Abstract:
|
The case examines the marketing strategies adopted by players in commercial aviation industry in India in 2002. It provides details about the industry's evolution from a single-player monopolistic regime to its intensely competitive multi-player days in 2002.
The marketing strategies adopted by the players, in terms of price-reduction, innovative customer service efforts and other promotional activities have also been explored. The case also debates the sustainability of the above strategies in the light of the fact that these were being seen essentially as short-run exercises by industry observers.
|
|
Issues:
» Understand the changing environment of the Indian aviation industry and the evolution of the three major players - Indian Airlines, Jet Airways and Sahara.
Contents:
Keywords:
Marketing strategies, players, commercial aviation, industry, India, 2002, evolution, single-player, monopolistic regime, multi-player days, 2002, price-reduction, innovative customer service efforts, promotional activities , short-run exercises
Indian Aviation: Price Wars & More
- Next Page>>
|
|
