Tetra Pak's Packaging Innovations
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(Case Code: MKTG065) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG065 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extraThemesBrand Management |
| Case Length |
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16 Pages |
| Period |
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1956-2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Organization |
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Tetra Pak Inc |
| Industry |
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Packaging |
| Countries |
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Sweden |
Abstract:
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The case discusses the various innovative packaging solutions offered by Tetra Pak, the Swedish packaging and processing solutions provider, to food manufacturers across the world. It explains how Tetra Pak's tetrahedron packaging systems revolutionized the beverage manufacturing industry. The various technological innovations and innovative packaging concepts introduced by the company - aseptic technology, Tetra Recart packaging system, telescopic and sensory straws have been examined in depth. The case also discusses the impact of these innovations on manufacturers and the end customers. Tetra Pak's decision to enter new market areas has also been discussed.
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Issues:
• The importance of 'packaging' in the marketing and distribution of products, particularly beverages and liquid foods
Contents:
Keywords:
Innovative, packaging solutions, Tetra Pak, Swedish, packaging, processing solutions, food manufacturers, , tetrahedron packaging systems, beverage, manufacturing industry, technological innovations, aseptic technology, Tetra Recart packaging system, telescopic, sensory straws, end customers, enter new market
Tetra Pak's Packaging Innovations
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