LG's Growth Strategies in India
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(Case Code: MKTG115) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG115 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extraThemesMarketing Mix |
| Case Length |
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19 Pages |
| Period |
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1998 - 2005 |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Organization |
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LG |
| Industry |
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Consumer Electronics |
| Countries |
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India |
Abstract:
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The case discusses the entry and expansion strategies of LG in India and describes the measures taken by the company to emerge as the market leader in the Indian consumer electronics industry. The case describes in detail the marketing mix of LG including its product, distribution, pricing and promotional strategies. It also puts forth the opportunities in the near future for LG and the challenges faced by the company.
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Issues:
• Study the marketing mix of LG in India.
• Understand the importance of localization of products and studying customer behavior.
Contents:
Keywords:
LG, Marketing Strategy, Marketing Mix, Product Line, Pricing, Distribution Network, Promotion, Positioning
LG's Growth Strategies in India
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