PVR Ltd.'s Growth and Future Prospects

            
  
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download PVR Ltd.'s Growth and Future Prospects case study (Case Code: MKTG127) click on the button below, and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
 

Custom Search


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:
Case Code : MKTG127 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra

Themes

Media and Entertainment
Case Length : 20 Pages
Period : 1995-2005
Organization : -
Pub Date : 2006
Teaching Note : Not Available
Countries : India
Industry : Film Exhibition Industry

Abstract:

PVR Ltd. was the first to introduce the concept of multiplexes in India. With 51 screens as of February 2006, it was also the largest multiplex operator in India. The case delineates the origin of PVR and its growth into a leader in the Indian film exhibition industry. It throws light on the company's innovative marketing and promotional strategies and its new business initiatives. The case discusses the threats that the company faces in the form of increasing competition. It ends with a discussion on the future prospects of PVR in the entertainment business.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

» To appreciate the innovative marketing strategies adopted by the company in the film exhibition industry

» To understand the market dynamics and unique characteristics of the Indian exhibition industry

» To understand the effect of government policies on the company

» To analyze the challenges and future prospects of the company

Contents:

  Page No.
Introduction 1
Company Profile 2
Marketing Pvr 3
New Initiatives of Pvr 6
Challenges 7
Outlook 12
Exhibits 13

Keywords:

Organic marketing, Organic juices, Premium pricing, Soil Association standards, e-retailing, Consumer shows, Supply shortage, Supermarket brands

PVR Ltd.'s Growth and Future Prospects - Next Page>>

Custom Search





Fundamentals of Marketing Management
Textbooks Collection

 Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

  

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Text Books, Work Books, Case Study Volumes.