Vertu Mobile Phones: Luxury Redefined
|
|
ICMR HOME | Case Studies Collection
To download Vertu Mobile Phones: Luxury Redefined case study
(Case Code: MKTG151) click on the button below, and select the case from the list of available cases:
» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details: |
Price: |
| Case Code |
: |
MKTG151 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
ThemesMarketing Mix |
| Case Length |
: |
11 Pages |
| Period |
: |
2002-2006 |
| Organization |
: |
Vertu |
| Pub Date |
: |
2006 |
| Teaching Note |
: |
Not Available |
| Countries
|
: |
Worldwide |
| Industry |
: |
Telecom |
Abstract:
Vertu, a subsidiary of Nokia, is a maker of luxury mobile phones. The case
traces the beginnings of the company and its growth. It describes the new
product launches of the company, its target markets, and the threats that the
company faces. The case ends with a brief discussion on the future prospects of
the company.
|
|
Issues:
» Understand the importance of identifying or creating new niches in a mature
market
» Understand different approaches to product differentiation
» Analyze the prospects for highly priced phones in global markets
» Gain insights into the nature of the market for luxury products
Contents:
Keywords:
Vertu mobile phones, Luxury mobile phone market, Marketing
luxury products, Vertu collections, Marketing high-end mobile phones
Vertu Mobile Phones: Luxury Redefined
- Next Page>>
|
|
