Philips: Making Sense of Simplicity
|
|
ICMR HOME | Case Studies Collection
To download Philips: Making Sense of Simplicity case study
(Case Code: MKTG163) click on the button below, and select the case from the list of available cases:
» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details: |
Price: |
| Case Code |
: |
MKTG163 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
Themes
Differentiation |
| Case Length |
: |
19 Pages |
| Period |
: |
2004-2007 |
| Pub Date |
: |
2007 |
| Teaching Note |
: |
Not Available |
| Organization |
: |
Royal Philips
Electronics, Inc. |
| Industry |
: |
Electricals
and Electronics |
| Countries
|
: |
Worldwide |
Abstract:
|
Royal Philips N.V was a major Dutch company with a significant presence in the
lighting, healthcare, and consumer electronics markets worldwide. The case
describes the company's 'Sense and Simplicity' initiative. It discusses the
rationale behind the initiative and provides details on how the company
incorporated the essence of simplicity in its processes and products. It then
talks about the novel ways in which the company attempted to communicate its new
brand promise to potential customers. The case ends with a brief discussion on
whether the new initiative would strengthen the company's competitiveness and
its future prospects.
|
|
Issues:
» Understand a company's brand positioning and communication initiatives
» Gain insights into the concept of simplicity and its significance in the
design of consumer electronics products
» Analyze a company's efforts to gain a competitive advantage using design as a
differentiator
Contents:
Keywords:
Philips, Sense and simplicity, Complexity in Technology,
Brand repositioning, US Consumer electronics market, Restructuring,
Communication strategy, Design , Differentiation, Medical, Lighting
Philips: Making Sense of Simplicity
- Next Page>>
|
|
