McDonald's in France

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"It's a great example of a restaurant that, not adopted, but adapted to match up with the French culture. Customers view it as a French restaurant."¹

- Walt Ricker, vice president of media relations for McDonald's, in 2009.

"I think that we made it in France because the expectations of French people and the reality of McDonald's did not coincide. They thought that fast food was lousy, dirty, mostly for teenagers - and so on. But when they discovered McDonald's for themselves they soon changed their minds. In fact we are a family restaurant - where 4 people can eat for around 150 francs. Not many places can do that." 2 - Denis Hennequin, president, McDonald's Europe.

Introduction

In 2008, France became the biggest source of revenue for US-based fast food giant McDonald's Corporation (McDonald's) outside of the US. According to figures released by the chain, in 2008, McDonald's generated sales of €3.35 billion from its 1,115 outlets in France and profits increased by 3%.³

McDonald's in France - Next Page >>

1] Sarah Gilbert, "McDonald's at the Louvre? Critics Complain, but the French Can't Say No," www.dailyfinance.com, July 10, 2009.
2] Jeremy Joseph, "McDonald's Succeeding in France Despite Mad Cow Disease," www.jeremyjosephs.com/mcdonalds.htm
3] Niamh Cremin, "France Becomes McDonalds' Largest European Market," www.bordbia.ie, February 13, 2009.

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