Case Studies- IBS Center for Management Research

IBS Center for Management Research
Asia's Largest Online Collection of Management Case Studies

Case Studies, Case Study, Micro Case Study, Mini Case Study, Cases - ICMR

List of Case Studies : Company Wise
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Case Study Title		Case Code

Cadbury India
Cadbury Dairy Milk`s Advertising Campaigns in India	Details	MKTG287

Cadbury India Limited
Reinventing Cadbury (Caselet)	Details	CLBS024

Cadbury India Ltd
Reinventing Cadbury	Details	MKTG030

Cadbury Plc; Kraft Foods Inc.
Kraft`s Takeover of Cadbury	Details	BSTR388

Caf� Niloufer
Caf� Niloufer: Journey from a Small Business to a Popular Upmarket Brand	Details	LDEN199

Calvin Klein
Calvin Klein's Scandalous Advertising - Morality vs. Money	Details	MKTG084

Campbell Soup
Influencing Consumer Purchase Decisions: Campbell Soup�s Tryst with Neuromarketing	Details	MKTG292

Campbell Soup Company
Campbell Soup Company in Trouble	Details	BSTR556

Canada Goose Holdings Inc
Canada Goose-Building a Global Luxury Apparel Brand	Details	MKTG415

Canon
Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives	Details	BECG033
Canon in India: Restructuring to Survive	Details	BSTR080
Reengineering & Restructuring at Canon	Details	BSTR091

Cape Town Tourism
Cape Town Tourism: Employing Digital Marketing in Tourism	Details	MKTG338

CARE Ratings Limited
Care Ratings` Buyback Offer - Shareholders` Dilemma	Details	FINC213

Carnival Cruises
The Marketing Strategy of Carnival Cruises	Details	CLSM004
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