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ICMR Case Studies in Books and Other Publications

Page 1

Name of  the Book	Author (s)	Publisher & Year/Month of Publication	Pages	Case Title	Case Author (s)	Cover Page
Cases in Strategic Management: An Integrated Approach, 9th Edition	Charles W. L. Hill, Gareth R. Jones	Cengage Learning, Inc./Nelson Education Ltd.	ISBN-10: 0538752300, ISBN-13: 9780538752305 Pages: 440	Tata Motors' Acquisition of Jaguar and Land Rover	Indu P., Vivek Gupta
Strategy: Process, Content, Context 4e	Bob de Wit and Ron Meyer	Cengage Learning EMEA	-	HP's Strategy and Operations under Carly Fiorina and Mark Hurd	Smitha Moganty, Shirisha Regani, and S.S George	-
International Marketing, 3rd edition	Pervez Ghauri and Philip Cateora	McGraw- Hill Education, U.K	-	FedEx Vs. UPS- Competing with Contrasting Strategies in China	Vivek Gupta	-
				L'Oreal: Building a Global Cosmetic Brand	V. Sarvani, A. Mukund
				Tetra Pak's Packaging Innovations	V. Sarvani, A. Mukund
				Apple's Inc's iPhone Maintain its initial Momentum	Hadiya Faheem, Debapratim Purkayastha
				UGG Boots: Australian Generic Product to Global Luxury Brand	Syeda Maseeha, Indu P and Debapratim Purkayastha
Multinational Management, Edition 5	Cullen/Parboteeah	Cengage Learning, Inc./Nelson Education Ltd.	ISBN: 9781439080658 (1439080658)	Tata Motors and Fiat Auto: Joining Forces	Namratha V.Prasad, Sachin Govind and S.S.George	-
Strategic Information Systems Management 1e	Kevin Grant, Ray Hackney and David Edgar	Cengage Learning EMEA	ISBN-13: 9781408007938 / ISBN-10: 1408007932 400	Knowledge Sharing Initiatives at the World Bank - Creating a Knowledge Bank	Shirisha Regani, Sanjib Dutta,
Business Ethics and Corporate Social Responsibility	Paul Griseri, Nina Seppala	Cengage Learning EMEA	-	Lifebuoy 'Swasthya Chetna': Unilever's Social Marketing Campaign	Debapratim Purkayastha, Rajiv Fernando
				Ikea's Social and Environmental Responsibility Initiatives	Komal Chary, Vivek Gupta
Strategic Management Formulation, Implementation, & Control, 12e	Pearce & Robinson	McGraw-Hill / Irwin	-	MTV Networks: The Arabian Challenge	Debapratim Purkayastha

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