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ICMR Case Studies in Books and Other Publications

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Other Publications

Gestion - HSM Group - L'Oreal - Building a Global Cosmetic Brand V.Sarvani and A. Mukund
Gestion       Harry Potter : A Multi Billion Dollar Business V.Sarvani and A. Mukund
Gestion       IKEA's Globalization Strategies and its Foray in China Senthil Kumar, Vivek Gupta
Manager today       FedEx & UPS - Competing in China Vivek Gupta
Xerox PARC - Innovation without Profit Shirisha Regani, Saji Sam George
Manager today       Xerox PARC - Innovation without Profit Shirisha Regani, Saji Sam George

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