Name
of the Book |
Author
(s) |
Publisher & Year/Month of Publication |
Pages |
Case
Title |
Case
Author (s) |
Cover
Page
|
| Foundations of Marketing (2nd edition) |
David Jobber and John Fahy |
McGraw-Hill Education Europe |
|
Tesco – The CRM Champion |
A. Mukund |
|
| Absolut Vodka - Creating Advertising History |
V. Sarvani, A. Mukund |
| Nivea – Managing an Umbrella Brand |
A. Mukund |
| Strategic Marketing: Creating Competitive Advantage |
Prof. Douglas West Prof. John Ford Dr Essam Ibrahim |
Oxford University Press (February 2006) |
|
Tesco – The CRM Champion |
A. Mukund |
|
| Samsung – The Making of a Global
Brand |
K. Subhadra, Sanjib Dutta |
| International Marketing 2nd Edition (July 2005) |
Pervez Ghauri and Graham Cateora |
McGraw Hill UK |
|
Airbus from Challenger
to Market Leader |
K. Subhadra, Sanjib Dutta |
 |
| Wal-Mart's German Misadventure |
K. Subhadra, Sanjib Dutta |
| Kellogg's Indian Experience |
A. Mukund |
| The David Beckham Brand |
Shirisha Regani, Sanjib Dutta |
| McDonald's Food Chain |
Sanjib Dutta |
| Halliburton 'Overbilling'
Controversy |
Avishek Suman, Vivek Gupta |
| Daimler-Chrysler Merger |
Sanjib Dutta |
| Motorola in China |
K. Subhadra, Sanjib Dutta |
| Organizational Behavior - A Strategic Approach |
Hitt, Miller and Collela |
John Wiley & Sons |
|
Google's Organizational Culture |
K. Subhadra, Sanjib Dutta |
 |
| Strategic Management and Competitive Advantage (1st Ed.) |
Barney and Hesterley |
Prentice Hall |
|
Apple iTunes – Changing the Face of Online Music Retailing |
V. Sarvani, A. Mukund |
 |
| International Strategy (Nov 2005) |
|
Thomson Learning |
|
Toyota's Globalization Strategies |
A. Neela Radhika, A. Mukund |
|
| Nestlé's Brand Management Strategies |
Vivek Gupta |
