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ICMR Case Studies in Books and Other Publications

Page 3


Name of  the Book

Author (s)

Publisher & Year/Month of Publication


Case Title

Case Author (s)

Cover Page

Foundations of Marketing (8th Edition) Dale Beckman, John Rigby Thomson Nelson, Canada, February 2003 672 Kellogg's Indian Experience A. Mukund Foundations of Marketing
Strategic Management (6th Edition) Hitt, Ireland, Hoskisson Thomson South-Western, USA, Early 2004 1000 The Fall of Daewoo Motors D. Sirisha, Vivek Gupta Strategic Management
The McDonald's 'Beef Fries' Controversy A. Mukund
Sun Life Financial Services K. Subhadra, A. Mukund
Principles of Supply Chain Management: A Balanced Approach (1st Edition) Joel Wisner, Keong Leong, Keah Choon Tan Thomson South-Western, USA, Early 2004/td> 600 Cisco Systems: The Supply Chain Story A. Mukund, K. Subhadra Principles of Supply Chan Management
Strategies for E-Business: Creating Value through Electronic & Mobile Commerce (1st Edition) Dr. Tawfik Jelassi Financial Times/Prentice-Hall, UK, June 2004 - - The World's No. 1 Internet Search Engine V. Sarvani, A. Mukund Strategies for E-Business concepts and cases
Exploring Corporate Strategy (7th Edition) Richard Whittington, Gerry Johnson, Kevan Scholes Financial Times/Prentice-Hall, UK, Nov 2004 - Restructuring Sony Konakanchi Prashanth, Vivek Gupta
Strategic Management Hitt, Ireland, Hoskisson, Rowe, Shepperd Thomson Nelson, Canada, Feb 2005 528 Wal - Mart's German Misadventure K.Subhadara and Sanjib Dutta
The Business Environment: Text and Cases - Pearson Education Limited - The Economic Consequences of Population Aging Barnali Chakraborty, Sachin Govind, S.S.George

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