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Page 10



Name of  the Book

Author (s)

Publisher & Year/Month of Publication


Case Title

Case Author (s)

Cover Page

Understanding Organisational Behaviour (2nd Edition) Udai Pareek Oxford University Press, New Delhi - Change Management at ICICI Subhadra A, A. Mukund
Netscape's Work Culture D. Sirisha, Vivek Gupta
National Dairy Development Board: A Successful Indian Dairy Co-operative Movement Neela Radhika A, A. Mukund
The McDonald's 'Beef Fries' Controversy A.Mukund
Cisco's Acquisition Strategy Prashanth k, Vivek Gupta
Reviving Khadi in India Preethi D, Sanjib Dutta
Sales Targets at KNB Bank  
Change Management
Concepts and Applications
- Thomson Learning, due to be published in December 2007 - Infosys' Global Delivery Model Indu .P, Vivek Gupta  
STRATEGIC MANAGEMENT (Ninth Edition) Charles Hill and Gareth Jones Houghton Mifflin - Organizational Transformation at the BBC Mylavarapu Vinaya Kumar, Vivek Gupta  
NBC in Trouble Mylavarapu Vinaya Kumar, Vivek Gupta
Strategic Management: A Casebook, 8th Edition Mary M. Crossan, Pratima Bansal, J.Peter Killing, Roderick E. White, Charlene zietsma Ivey Publishing - Meg Whitman - The Driving Force Behind eBay Neela Radhika A, A. Mukund

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