|
Name of the Book |
Author (s) |
Publisher & Year/Month of Publication |
Pages |
Case
Title |
Case
Author (s) |
Cover Page |
| Strategic Management 9e |
Charles W. L. Hill, Gareth R. Jones |
Cengage Learning, Inc./Nelson Education Ltd |
ISBN-10: 0538748567 ISBN-13: 9780538748568, 936 Pages |
Tata Motors' Acquisition of Jaguar and Land Rover |
A. Neela Radhika, Vivek Gupta |
 |
|
Tata Motors' Acquisition of Jaguar and Land Rover |
Indu P., Vivek Gupta |
|
Starbucks: Back to Basics? |
Sachin Govind, S.S. George |
| Strategic Management |
Carpenter, Rice |
Pearson Australia |
- |
Li & Fung: The Global Value Chain Configurator |
A. Neela Radhika, Vivek Gupta |
- |
| Strategic Management and Competitive Advantage 3e |
Barney-Hesterly |
Prentice Hall |
- |
JetBlue Airways: Growing Pains? |
Shirisha Regani, S.S. George |
- |
| International Strategy |
Susan Segal-Horn and David Faulkner |
Cengage Learning EMEA |
- |
Toyota's Globalization Strategies |
A. Neela Radhika, A. Mukund |
- |
| Marketing Management, 4e
|
Rajan Saxena |
McGraw-Hill Education (India) Pvt Ltd |
ISBN: 9780070144910
Pages: 904 |
Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking
Initiative in India |
Debapratim Purkayastha, Rajiv Fernando |
 |
|
The Global Corporation: Effective and Ethical Practices, A Case Book |
Laura P. Hartman, Patricia H. Werhane |
Routledge / Taylor & Francis Book Group |
ISBN: 978-0-415-80160-7
Pages: 440 |
The Johnson & Johnson Tylenol Controversies |
D.Sirisha, Vivek Gupta |
 |
