Name
of the Book |
Author
(s) |
Publisher & Year/Month of Publication |
Pages |
Case
Title |
Case
Author (s) |
Cover
Page |
| Marketing
Management (3rd Edition) |
Rajan Saxena |
Tata McGraw-Hill
India, 2006 |
- |
Amway's Indian Network Marketing Experience |
A. Mukund |
 |
| Airtel Magic - Selling a Pre-paid Cellphone Service |
Neela Radhika A, A.
Mukund |
| Revamping Rasna - A Marketing Overhaul Saga |
Neela Radhika A, A.
Mukund |
| L'Oreal - Building a Global Cosmetic Brand |
V Sarvani, A.Mukund |
Change Management
Concepts and Applications |
Radha R Sharma |
Tata McGraw-Hill
India, 2006 |
- |
Innovations at Wipro |
Vandana Bhatia,
Subhadra K |
 |
| Implementing Tata Business Excellence Model in Tata
Steel |
Mohan Chandran P,
Vivek Gupta |
| Xerox: People Problems |
A. Mukund |
| Strategic
Management: Cases for Competitiveness and
Globalization (2nd Canadian Edition) |
Hitt, Ireland,
Hoskisson, Rowe, Shepperd |
Nelson Thomson
Learning (October 2006) |
- |
Target Stores' Differentiation Strategies |
Suchitra Jampani, Ajit
Shankar Sanjib
Dutta |
 |
| The Interbrew-AmBev Merger Story |
Prashanth K, Vivek
Gupta |
| Nokia and the Global Mobile Phone Industry |
Shirisha Regani, Sanjib Dutta |
| International
Business (6th Edition) |
Charles W.L. Hill |
McGraw-Hill Irwin, Dec
2005 |
- |
Falling Dollar |
|
|
| Lenovo in 2005 |
|
| Ireland in 2004 |
A.V. Vedpuriswar |
|
| DHL's Business Strategy in China |
Swati Raman, Vivek
Gupta |
|
| KFC in India: Ethical Issues |
Yamini Aparna K, Vivek
Gupta |
|
