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ICMR Case Studies in Books and Other Publications

Page 9



Name of  the Book

Author (s)

Publisher & Year/Month of Publication


Case Title

Case Author (s)

Cover Page

Marketing Management (3rd Edition) Rajan Saxena Tata McGraw-Hill India, 2006 - Amway's Indian Network Marketing Experience A. Mukund
Airtel Magic - Selling a Pre-paid Cellphone Service Neela Radhika A, A. Mukund
Revamping Rasna - A Marketing Overhaul Saga Neela Radhika A, A. Mukund
L'Oreal - Building a Global Cosmetic Brand V Sarvani, A.Mukund
Change Management
Concepts and Applications
Radha R Sharma Tata McGraw-Hill India, 2006 - Innovations at Wipro Vandana Bhatia, Subhadra K
Implementing Tata Business Excellence Model in Tata Steel Mohan Chandran P, Vivek Gupta
Xerox: People Problems A. Mukund
Strategic Management: Cases for Competitiveness and Globalization (2nd Canadian Edition) Hitt, Ireland, Hoskisson, Rowe, Shepperd Nelson Thomson Learning (October 2006) - Target Stores' Differentiation Strategies Suchitra Jampani, Ajit Shankar Sanjib Dutta
The Interbrew-AmBev Merger Story Prashanth K, Vivek Gupta
Nokia and the Global Mobile Phone Industry Shirisha Regani, Sanjib Dutta
International Business (6th Edition) Charles W.L. Hill McGraw-Hill Irwin, Dec 2005 - Falling Dollar    
Lenovo in 2005  
Ireland in 2004 A.V. Vedpuriswar  
DHL's Business Strategy in China Swati Raman, Vivek Gupta  
KFC in India: Ethical Issues Yamini Aparna K, Vivek Gupta  

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