Starbucks' International Operations
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR058 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesInternational Business |
| Case Length |
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12 Pages |
| Period |
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1982 - 2003 |
| Organization |
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Starbucks' International |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Countries
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USA |
| Industry |
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Food and Beverage |
Abstract:
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The case gives an overview of Starbucks' international operations. It explains why Starbucks had to expand outside the US and the entry strategies it adopted in international markets.
The case also discusses the various risks faced by Starbucks in international markets and the effect of these risks on its revenues in international markets.
The case ends with the future prospects of Starbucks in international markets.
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Issues:
» Understand the strategy consideration behind entering international markets
» Examine the different modes of entry in international markets across the continents
» Understand the problems faced by companies while entering international markets
Contents:
Keywords:
Starbucks Corp., Howard Schultz, Starbucks Coffee , International, International expansion, Joint venture, Licensing, Wholly owned subsidiary, Starbucks Discoveries, Starbucks France, Starbucks Germany, Starbucks Japan
Starbucks' International Operations
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