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ICMR Case Studies in Books and Other Publications

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Name of  the Book

Author (s)

Publisher & Year/Month of Publication

Pages

Case Title

Case Author (s)

Cover Page

Strategic Management: Concepts and Cases(1st Edition) Mason Carpenter and Gerry Sanders Prentice Hall Business Publishing - Kmart: Fall of a Retailing Giant A.Mukund
Home Depot's Strategy Under Bob Nardelli Shirisha Regani, Sanjib Dutta
RyanAir: The Southwest of European Airlines Shirisha Regani, Sanjib Dutta
Advanced Micro Devices: Life Beyond Intel V Sarvani, A.Mukund
Airbus: From Challenger to Leader K.Subhadra, Sanjib Dutta
Coca-Cola's Re-entry and Growth Strategies in China Suchitra Jampani, Sanjib Dutta
The HP-Compaq Merger Vivek Gupta
Reviving Iridium Neela Radhika A, Vivek Gupta
Trouble in the Magic Kingdom: Governance Problems at Disney Shirisha Regani, Sanjib Dutta
Marketing Leadership in Hospitality and Tourism 4th Edition Stowe Shoemaker, Robert Lewis, Peter Yesawich Prentice Hall Business Publishing (Nov 2006) - Fast Food Fables Vivek Gupta
Harrah's CRM Strategy Joel Joseph, Vivek Gupta
Exploring Corporate Strategy (8th Edition) Richard Whittington, Gerry Johnson, Kevan Scholes Financial Times/Prentice-Hall, UK
(2007)
- Sony: Losing Competitive Advantage Indu P., Vivek Gupta


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