Case Studies Collection

Business Ethics
Business Environment
Business Strategy
Corporate Governance
Enterprise Risk Management
Human Resource Management
IT and Systems
Leadership and Entrepreneurship
Project Management
Multimedia Case Studies
Cases in Other Languages
More Case Studies >>

Mini Case Studies

Business Ethics
Business Strategy
Consumer Behavior
Intl Business Environment
International Marketing
Marketing Communications
Marketing Management
Operations Mini Case Studies
Sales & Distribution Mgmt
Services Marketing
Supply Chain Management
Industrial Marketing
HROB Mini Case Studies
Marketing Mini Case Studies
Miscellaneous Mini Case Studies
More Case Studies >>

Micro Case Studies

Business Environment
Business Ethics
Business Strategy
Human Resource Management
IT and Systems
More Case Studies

Case Related Links

Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies
Detailed Subject-wise Listing
Company-wise Listing
Pricing Information
Case Study Method
Best Selling Case Studies
Prize Winning Case Studies
ICMR Cases Used in Textbooks
Institutions Using ICMR Cases
How to Order Online

ICMR Case Studies in Books and Other Publications

Page 8



Name of  the Book

Author (s)

Publisher & Year/Month of Publication


Case Title

Case Author (s)

Cover Page

Strategic Management: Concepts and Cases(1st Edition) Mason Carpenter and Gerry Sanders Prentice Hall Business Publishing - Kmart: Fall of a Retailing Giant A.Mukund
Home Depot's Strategy Under Bob Nardelli Shirisha Regani, Sanjib Dutta
RyanAir: The Southwest of European Airlines Shirisha Regani, Sanjib Dutta
Advanced Micro Devices: Life Beyond Intel V Sarvani, A.Mukund
Airbus: From Challenger to Leader K.Subhadra, Sanjib Dutta
Coca-Cola's Re-entry and Growth Strategies in China Suchitra Jampani, Sanjib Dutta
The HP-Compaq Merger Vivek Gupta
Reviving Iridium Neela Radhika A, Vivek Gupta
Trouble in the Magic Kingdom: Governance Problems at Disney Shirisha Regani, Sanjib Dutta
Marketing Leadership in Hospitality and Tourism 4th Edition Stowe Shoemaker, Robert Lewis, Peter Yesawich Prentice Hall Business Publishing (Nov 2006) - Fast Food Fables Vivek Gupta
Harrah's CRM Strategy Joel Joseph, Vivek Gupta
Exploring Corporate Strategy (8th Edition) Richard Whittington, Gerry Johnson, Kevan Scholes Financial Times/Prentice-Hall, UK
- Sony: Losing Competitive Advantage Indu P., Vivek Gupta

More.....       1      2      3      4      5      6      7      8      9      10      11      12      13