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ICMR Case Studies in Books and Other Publications

Page 4



Name of  the Book

Author (s)

Publisher & Year/Month of Publication


Case Title

Case Author (s)

Cover Page

Management 1st Edition Hitt, Black & Porter Prentice Hall, Sep 2004   Xerox : People Problems A. Mukund  
HR Restructuring : The Coca Cola and Dabur Way
Global Strategic Management
1st Edition
Dr Kamel Mellahi, Dr Jedgrzej George Frynas, Dr Paul Finlay Oxford University Press, March 2005   

Restructuring Unilever: The 'Path to Growth' Strategy

Mukund, A; Neela Radhika

Entrepreneurship - Successfully launching new ventures, 
1st Edition
Bruce Barringer, Duane Ireland Prentice Hall Business Publishing, Dec 2004  

Meg Whitman - The Driving Force Behind eBay

Mukund, A; Neela Radhika

Operations Management 2nd Edition Andrew Greasley John Wiley & Sons Ltd -

Supply Chain Practices of Three European Apparel Companies: Zara, H&M and Benetton

Indu.P, Sachin Govind

The Concorde Project - A Technical Engineering Triumph but a Commercial Disaster

Balaji K, Rama Krishna SV

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