Case Studies Collection

Business Ethics
Business Environment
Business Strategy
Corporate Governance
Enterprise Risk Management
Human Resource Management
IT and Systems
Leadership and Entrepreneurship
Project Management
Multimedia Case Studies
Cases in Other Languages
More Case Studies >>

Mini Case Studies

Business Ethics
Business Strategy
Consumer Behavior
Intl Business Environment
International Marketing
Marketing Communications
Marketing Management
Operations Mini Case Studies
Sales & Distribution Mgmt
Services Marketing
Supply Chain Management
Industrial Marketing
HROB Mini Case Studies
Marketing Mini Case Studies
Miscellaneous Mini Case Studies
More Case Studies >>

Micro Case Studies

Business Environment
Business Ethics
Business Strategy
Human Resource Management
IT and Systems
More Case Studies

Case Related Links

Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies
Detailed Subject-wise Listing
Company-wise Listing
Pricing Information
Case Study Method
Best Selling Case Studies
Prize Winning Case Studies
ICMR Cases Used in Textbooks
Institutions Using ICMR Cases
How to Order Online

ICMR Case Studies in Books and Other Publications

Page 6



Name of  the Book

Author (s)

Publisher & Year/Month of Publication


Case Title

Case Author (s)

Cover Page

Services Marketing in Asia - A Case Book (June 2005) Jochen Wirtz and Christopher Lovelock Prentice Hall - DHL's Business Strategy in China Swathi Raman, Vivek Gupta
State Bank of India - Competitive Strategies of a Market Leader K. Yamini Aparna, Vivek Gupta
The Bangalore Brand R. N. Ajith Sankar, Sanjib Dutta
The Taj's People Philosophy and Star System P. Mohan Chandran, Vivek Gupta
Mumbai's Dabbawalas - An Entrepreneurial Success Story N. Suchitra Jampani, Sanjib Dutta
Bumrungrad's Global Services Marketing Strategy K. Prashanth, Vivek Gupta
Understanding Business Strategy
Concepts and Cases (Aug 2005)
Ireland, Hitt, Hoskisson Thomson Southwestern   Oprah Winfrey - The Story of an Entrepreneur A. Neela Radhika, A. Mukund
Air India - The Virgin Airways Saga Sanjib Dutta
Strategic Management (10th Ed.) John Pearce & Richard Robinson  McGraw-Hill Irwin 960 Target Stores' Differentiation Strategies N. Suchitra Jampani, Sanjib Dutta
P&G - Gillette Merger Ruchi Chaturvedi N., Sanjib Dutta
Turnaround of JC Penny R. N. Ajith Sankar, Sanjib Dutta

More.....       1      2      3      4      5      6      7      8      9      10      11      12      13