Name
of the Book |
Author
(s) |
Publisher & Year/Month of Publication |
Pages |
Case
Title |
Case
Author (s) |
Cover
Page |
| Services Marketing in Asia - A Case Book (June 2005) |
Jochen Wirtz and Christopher Lovelock |
Prentice Hall |
- |
DHL's Business Strategy in China |
Swathi Raman, Vivek Gupta |
 |
| State Bank of India - Competitive Strategies of a Market Leader |
K. Yamini Aparna, Vivek Gupta |
| The Bangalore Brand |
R. N. Ajith Sankar, Sanjib Dutta |
| The Taj's People Philosophy and Star System |
P. Mohan Chandran, Vivek Gupta |
| Mumbai's Dabbawalas - An Entrepreneurial Success Story |
N. Suchitra Jampani, Sanjib Dutta |
| Bumrungrad's Global Services Marketing Strategy |
K. Prashanth, Vivek Gupta |
Understanding Business Strategy
Concepts and Cases (Aug 2005) |
Ireland, Hitt, Hoskisson |
Thomson Southwestern |
|
Oprah Winfrey - The Story of an Entrepreneur |
A. Neela Radhika, A. Mukund |
 |
| Air India - The Virgin Airways Saga |
Sanjib Dutta |
| Strategic Management (10th Ed.) |
John Pearce & Richard Robinson |
McGraw-Hill Irwin |
960 |
Target Stores' Differentiation Strategies |
N. Suchitra Jampani, Sanjib Dutta |
 |
| P&G - Gillette Merger |
Ruchi Chaturvedi N., Sanjib Dutta |
| Turnaround of JC Penny |
R. N. Ajith Sankar, Sanjib Dutta |
