Case Studies Collection

Business Ethics
Business Environment
Business Strategy
Corporate Governance
Enterprise Risk Management
Human Resource Management
IT and Systems
Leadership and Entrepreneurship
Project Management
Multimedia Case Studies
Cases in Other Languages
More Case Studies >>

Mini Case Studies

Business Ethics
Business Strategy
Consumer Behavior
Intl Business Environment
International Marketing
Marketing Communications
Marketing Management
Operations Mini Case Studies
Sales & Distribution Mgmt
Services Marketing
Supply Chain Management
Industrial Marketing
HROB Mini Case Studies
Marketing Mini Case Studies
Miscellaneous Mini Case Studies
More Case Studies >>

Micro Case Studies

Business Environment
Business Ethics
Business Strategy
Human Resource Management
IT and Systems
More Case Studies

Case Related Links

Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies
Detailed Subject-wise Listing
Company-wise Listing
Pricing Information
Case Study Method
Best Selling Case Studies
Prize Winning Case Studies
ICMR Cases Used in Textbooks
Institutions Using ICMR Cases
How to Order Online


ICMR Case Studies in Books and Other Publications

Page 12


Name of  the Book

Author (s)

Publisher & Year/Month of Publication


Case Title

Case Author (s)

Cover Page

Strategic Management: Competitiveness and Globalization Cases (3rd Cdn Edition) Hitt, Ireland, Hoskisson, Rowe Nelson Education Ltd., Canada - AMD in 2005: Coming out of Intel's Shadow Ravi M  
Blu-ray and HD DVD: Betamax - VHS ‘Format Wars' Redux? Namratha V.Prasad, Sachin Govind, S.S.George
Haier: The Chinese Global Competitor Joel Joseph, Vivek Gupta
MTV Networks International: Localizing Globally Hema M, S.S.George, Shirisha Regani
Nintendo Wii: A 'Revolution' in Gaming? Namratha V.Prasad, Sachin Govind, S.S.George
Target Stores' Differentiation Strategies Suchitra Jampani, Ajit Shankar, Sanjib Dutta
The Interbrew - Ambec Merger Story Prashanth K, Vivek Gupta
Nokia and the Global Mobile Phone Industry Shirisha Regani, Sanjib Dutta
Coach Inc.: From Staid to Stylish S.S.George, Shirisha Regani, Smitha Moganty
Embraer: The Brazilian Aircraft Manufacturer's Turnaround and Growth Shirisha Regani, S.S.George
Innovation at Cirque Du Soleil Manasi Pawar, Vivek Gupta
WorldSpace Satellite Radio: Fading Signals? Hema M, S.S.George, Shirisha Regani
Principles of Supply Chain Management: A Balanced Approach (2nd Edition)


Joel Wisner, Keong Leong, Keah Choon Tan Thomson South-Western (Cengage Lear   Cisco Systems - The Supply Chain Story Subhadra K, Mukund A  
Services Marketing Alan Wilson, Valarie A. Zeithaml & Mary Jo Bitner McGraw-Hill Publishing Company   Tesco - The Customer Relationship Management Champion A.Mukund

More.....       1      2      3      4      5      6      7      8      9      10      11      12      13